Privacy Policy

Last updated: November 7, 2026

PupRush operates this store and website, including all related information, content, features, tools, products and services (the "Services"). The Services are powered by Shopify. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to your personal information.

Personal information we collect

"Personal information" means information that identifies, or can reasonably be linked to, you or another person. Depending on how you use the Services, we may collect:

  • Contact details such as your name, billing and shipping address, phone number and email address.
  • Financial information such as payment card details, transaction details and payment confirmation. Card payments are processed by our payment providers; we do not store full card numbers.
  • Account information such as your login details, preferences and settings.
  • Transaction information such as the items you view, add to your cart, purchase, return or exchange.
  • Communications with us such as the content of emails or contact-form messages.
  • Device and usage information such as your IP address, browser, device identifiers and how you interact with the Services.

Where we get it

  • Directly from you when you place an order, create an account or contact us.
  • Automatically through cookies and similar technologies when you use the Services.
  • From service providers and partners who process information on our behalf.

How we use it

  • To provide and improve the Services, including processing payments, fulfilling and shipping orders, handling returns, managing your account and personalizing your shopping experience.
  • Marketing and advertising, such as sending promotional emails or texts (only where permitted) and showing you ads on other websites and social platforms based on your activity.
  • Security and fraud prevention, including detecting and investigating fraudulent or illegal activity.
  • Customer support and communicating with you about your orders.
  • Legal reasons, to comply with applicable law and enforce our terms and policies.

How we share it

  • With Shopify and vendors who perform services for us, such as payment processing, order fulfillment and shipping, analytics, customer support and cloud storage.
  • With advertising and marketing partners (for example Meta, TikTok and Google) to measure and show ads. Depending on where you live, you can opt out of this sharing on our Your Privacy Choices page.
  • When you ask us to, or consent to it, such as sharing your address with a carrier to deliver your order.
  • In connection with a business transaction such as a merger or sale, or to comply with legal obligations, enforce our terms, and protect our rights and the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services in order to provide and improve them. To learn more, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Cookies

We use cookies and similar technologies to run the store (for example, to remember your cart), to understand how the store is used, and for advertising. You can control cookies through your browser settings, though some parts of the store may not work without them.

Third-party websites

The Services may link to sites we don't control. Please review their privacy policies; we aren't responsible for their practices.

Children's data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has given us personal information, contact us and we'll delete it.

Security and retention

No security measures are perfect, and we can't guarantee absolute security. We keep personal information for as long as we need it to provide the Services, meet legal obligations, resolve disputes and enforce our policies.

Your rights and choices

Depending on where you live, you may have the right to:

  • access the personal information we hold about you;
  • ask us to delete or correct it;
  • receive a copy of it, or have it transferred to someone else;
  • opt out of the "sale" or "sharing" of your personal information, or its use for targeted advertising, on our Your Privacy Choices page. We also honor the Global Privacy Control signal for the browser and device you use;
  • if you are in the UK or European Economic Area, object to or restrict processing, and withdraw consent where we rely on it.

You can unsubscribe from marketing emails at any time using the link in the email. We may still send you messages about your orders. We won't discriminate against you for exercising your rights, and we may need to verify your identity before acting on a request. You may use an authorized agent, who must provide proof of your authorization.

Complaints

If you have a complaint about how we handle your personal information, please contact us. Depending on where you live, you may also be able to appeal our decision or lodge a complaint with your local data protection authority.

International transfers

We may transfer, store and process your personal information outside the country you live in. Where we transfer information out of the EEA or the UK, we rely on recognized safeguards such as the European Commission's Standard Contractual Clauses.

Changes to this policy

We may update this Privacy Policy from time to time. We'll post the updated version here and change the "Last updated" date.

Contact

For questions about this policy or to exercise your rights, email us at puprushsupport@gmail.com. For the purposes of applicable data protection laws, PupRush is the data controller of your personal information.